THE BC BRAND
Who is Bobbie Charles?
Bobbie Charles is owned and operated by Danielle Renee. A foundation set to her family being the inspiration behind the rebrand, with the clinic’s name being a combination of her parents’ first names.
First opening in 2015 as Wink Lash Studio, Danielle specialised in eyelash extensions and brow sculpting only, but she had a much bigger vision.
Danielle set out to create a clinic that offered the highest quality skin and beauty treatments, offering a broader range of treatments to save the busy client time. She recruited like-minded professionals who obsessed over learning and growing as much as she did and wanted to dedicate themselves to delivering a perfect service every time.
As part of expanding the business, she decided to give the clinic a makeover; this is when Bobbie Charles was born in 2020. Rebranded, and better than ever.
Today, clients book with Bobbie Charles to receive a holistic range of treatments from a unique and highly trained team, across two Brisbane locations in Lutwyche and West End.
Our Vision, Mission and Values
Our Vision: Be Brisbane’s number-one Aesthetics Clinic. Built to make a difference.
Our Mission: Deliver exceptional results, exceed expectations, and lead with integrity.
Our Values:
- Brand & Clients First – Every decision we make protects your skin, your results and your experience with us, now and in the future.
- Results-Driven – We design every treatment plan to deliver real, visible improvements so you feel confident in your skin.
- Ownership – You can rely on us to do what we say we’ll do, communicate openly and always act in your best interests.
